An automated lead capture and order taking application with voice prompts greeting callers in both English and Spanish. Callers into the system followed simple prompts to place credit card orders. The program captures complete name and address along with specific order information for fulfillment. On a weekly basis, the items available for sale are updated, and prices adjusted as required. An option is offered to allow the caller to opt-out to a live agent for situations that can not be handled automatically.

Busies, no answers and hold times were eliminated. The call center was able to greatly improve call answering and order taking percentages at a much lower cost. The call center's client is now happy and has substantially increased their business with their redesigned call center.